A gap nobody
was filling.
So I filled it.

My father has run a clothing business for 30 years. I grew up watching him choose fabrics, reject samples, and approve only what met a standard.

When I came to Canada, I bought t-shirts from every price point. The story was always the same — after a few washes, they lost their shape.

So I built BASIX around a 95% cotton, 5% lycra blend running through the entire garment — not just the collar.